NowGazer

The era of macro-influencers dominating marketing budgets is fading fast. Today, micro-creators—those with follower counts between 5,000 and 50,000—are driving deeper engagement, stronger community ties, and higher ROI for brands across the USA and Europe.
Brands are finding that micro-creators often bring 60% higher engagement rates compared to larger influencers. With rising consumer demand for authenticity, micro-creators offer what celebrities can’t: relatable, trustworthy recommendations.
In Europe, platforms like TikTok and BeReal are seeing an influx of campaigns tailored specifically for niche audiences—from eco-conscious fashion hauls to micro-travel vlogs. Meanwhile, in the USA, industries like indie beauty, sustainable tech, and micro-finance are heavily investing in creator partnerships.
This trend highlights a powerful shift: in 2025, it’s no longer about reaching millions; it’s about reaching the right thousands.
Brands that ignore micro-creators risk becoming irrelevant in an era where personalization and trust are paramount.